Standing up in front of a group of prospective clients and/or potential collaborators is such a useful thing to do, and yet so many business owners shy away from it or worse still, do it badly.
Having a well-constructed 15-minute presentation up your sleeve allows you to say ‘yes’ at the drop of a hat when an opportunity to present your business comes up, perhaps at a networking meeting or at a professional seminar.
Speaking about your business gives you an opportunity to present yourself as an expert in your field and will ultimately help you get more clients – when you do it well.
I’ve heard a lot of business owners give lots of valuable information, and often do so with confidence and clarity, and yet the audience remembers little of what was said.
Putting your content into a simple structure that can be easily followed, understood and remembered will make you more memorable than the next speaker...