If you’re anything like me, you’ll have found it a real challenge to produce a professional profile or bio.  

• Where do I start?  
• What should I say, (without sounding too cocky and yet still getting across  my expertise?)  
• How can I make it sound interesting? 
• How can I adapt it to fit different requirements or length, purpose, etc? 

These were just some of the questions that went through my mind, and probably yours too. 

Coaches and trainers had me writing 3 different length bios that I could use for any occasion, but in reality, I found myself starting from scratch each time. 

Everyone seemed to want something different – a different angle, a different length, for a different audience or a different purpose so even when I’d created 3 different length versions of my ‘standard bio’ they still didn’t always fit the bill. 

And yet I know that a good bio is really...