If you’re anything like me, you’ll have found it a real challenge to produce a professional profile or bio.
These were just some of the questions that went through my mind, and probably yours too.
Coaches and trainers had me writing 3 different length bios that I could use for any occasion, but in reality, I found myself starting from scratch each time.
Everyone seemed to want something different – a different angle, a different length, for a different audience or a different purpose so even when I’d created 3 different length versions of my ‘standard bio’ they still didn’t always fit the bill.
And yet I know that a good bio is really...