If you’re a small business owner, do you have a niche? 

If not, maybe, like me, you’ve had various business coaches niggling at you to find one. 

Maybe you’ve resisted and continue to work with anyone you possibly can. 

Maybe, again like me, you’ve experimented with several niches along the way. 

Why have a niche? 

Here are some really good reasons I’ve been given: 

• It makes it easier to write your marketing copy 
• It makes you stand out among others in the same field of expertise 
• It makes it easier for people to recognise themselves as needing your services 
• It makes it easier for people to understand and remember what you do and most importantly to know who to refer to you as a potential client 
• It keeps things simpler for you 

So why is finding a niche so hard? 

Certainly, in those early days of your business,  you probably didn’t want to ‘narrow...