What was your favourite game or pastime as a child? Or even now?
How does it relate to what you do now?
Does it call on some of the same skills?
Does it create the same excitement?
Does it require team work?
If stories themselves continue to elude you, bringing a personal theme to your presentations is another way of making your message unique to you.
Perhaps some of the skills you need for your game or pastime are similar to ones you use in your work, or perhaps there are parallels in being part of a team, tactics or decision making.
Sharing something about you helps your prospective clients see the person behind the presentation and behind the business and adds a human element to your talk.
Bringing your presentation to life in this way helps your audience understand your key messages and more importantly helps them remember them.
Rachel Maunder is a...
I completed a course of Alexander Technique sessions. In case you’ve not come across it before, it’s a technique aimed at releasing muscular tension particularly in your back, neck and shoulders – a bit of a issue that became more apparent for many of us during lockdown.
Instead of focusing on areas of tension, the concept is that by focusing on areas in your body where you feel at ease, the areas of tension will gradually self-correct.
How might we apply that to our business world?
What tends to be easeful for you? Try focusing on that this week instead of areas of stress or tension and see what happens.
Just try it – and do let me know how you get on.
Rachel Maunder is a communication skills and speaker coach and professional speaker.
She has been in the world of competent communication, in different guises, for more than 30 years so has a wealth of knowledge, experience and expertise to pass on to her clients, both through her signature...
Tennis is one of my favourite games and I’ve been playing it for longer than I care to remember.
I’ve recently been playing against someone 20 years younger than me, is much fitter and faster, and hits the ball much harder.
And yet we’re always evenly matched and have a great game.
So what’s my secret ingredient?
Firstly, I’m reasonably fit and fast around the court. But my real hidden tool is the consistency that comes from years of experience, all those hours of hitting a ball against a wall, imagining myself as Virginia Wade or Billy Jean King before my opponent was even born.
Somewhere in the mix of winning shots and less errors I manage to hold my own.
Are there some parallels here you could draw in your business?
How does your experience keep you afloat among competition that’s fresher, bolder and seemingly brighter? Never underestimate the value of experience.
If you’re a small business owner, do you have a niche?
If not, maybe, like me, you’ve had various business coaches niggling at you to find one.
Maybe you’ve resisted and continue to work with anyone you possibly can.
Maybe, again like me, you’ve experimented with several niches along the way.
Why have a niche?
Here are some really good reasons I’ve been given:
So why is finding a niche so hard?
Certainly, in those early days of your business, you probably didn’t want to ‘narrow...