How tuned in are you?

Sharing stories helps you connect with your audience – to a point, that is.

Sometimes though, no matter how relatable you might think you are being, the gap between where you are and where your audience is remains too big. It’s too hard for them to put themselves into your story when they have zero experience of your world.

If your story is about the challenges of living within a jet set life of glamour when your audience inhabits a world of basic survival you risk creating too wide a gap between where you are now and where they are, however much they might want to bridge that gap.

So start where your audience is. Find out more about them, their levels of knowledge, the worlds they live in, etc. and choose stories that match that.

So yes, stories will help you connect but make sure they’re the right stories.

And if you need help with finding those stories, let’s have a chat.

Want help in finding your stories? I can help you.

https://calendly.com/storycoach/30min

Rachel Maunder is a communication skills and speaker coach and professional speaker.

She has been in the world of competent communication, in different guises, for more than 30 years so has a wealth of knowledge, experience and expertise to pass on to her clients, both through her signature programmes and her own presentations.  

You can find out more about her coaching programmes here and about her speaking topics here.