Who’s in the audience?

I’m frequently asked questions about what kind of language should speakers use, should they temper their regional accents and which stories they should include in presentations.

The list could go on: What specific content, which key point to highlight, whether to use humour and if so, what kind of humour?

The answer is simple and always the same: it depends on who’s in the audience.

How familiar are they already with your topic? What’s their demographic? What are the similarities among them that bring them together for event?

What will appeal to them and what won’t? Are you out to impress or to shock? What do you want them to do as a result of your presentation?

Asking these questions and adapting your presentation accordingly will help you engage with your audience much more effectively, which in turn makes it more likely that they will buy your products or services.

Why not a book a call with me now to see how I can help?

https://calendly.com/storycoach/30min

Rachel Maunder is a communication skills and speaker coach and professional speaker. 

She has been in the world of competent communication, in different guises, for more than 30 years so has a wealth of knowledge, experience and expertise to pass on to her clients, both through her signature programmes and her own presentations. 

You can find out more about her coaching programmes here and about her speaking topics here.