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Who's in the audience?

Have you ever heard a presentation that felt it wasn’t meant for you? That perhaps the speaker was rolling out a talk they’d prepared for a different audience, and therefore didn’t quite resonate with you?

Context is such an important part of creating an engaging presentation.

Who’s in the audience? What are the common features that bring this group of people together?

Perhaps they all work in a similar industry, belong to the same network or organisation or have similar interests.

Whatever those commonalities are, make them your starting point for what to cover in your presentation. How much will they know already? How can you angle your content to resonate with them? Which story will they relate to?

Adding in just a phrase or two that let’s your audience see that you know who they are and how your content might relate to them makes a world of difference.


Why not a book a call with me now to see how I can help? 


Rachel Maunder is a communication skills and speaker coach and professional speaker.

She has been in the world of competent communication, in different guises, for more than 30 years so has a wealth of knowledge, experience and expertise to pass on to her clients, both through her signature programmes and her own presentations.

You can find out more about her coaching programmes here and about her speaking topics here.


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