Persepolis, Perspolis, Persepolis

My history teacher at school used to repeat key words 3 times and Persepolis is one that stuck – from all those years ago!! So repetition clearly works.

It’s a really effective way of reinforcing your key points and also of making your content hang together.

Repeating key points gives them gravitas and additional meaning. You can either repeat a word or phrase 3 times one after the other, as with ‘Persepolis, or seed them at key points throughout the presentation, perhaps after another piece of supportive information.

It also works well to repeat a less key phrase for continuity. For example, ‘I’d like to see (this change); I’d like to see (that change); I’d like to see (the other change). That kind of repetition adds to your credibility as a speaker.

So how can you use repetition?

(And if you know anything about Persepolis do let me know!!)

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Rachel Maunder is a communication skills and speaker coach and professional speaker.

She has been in the world of competent communication, in different guises, for more than 30 years so has a wealth of knowledge, experience and expertise to pass on to her clients, both through her signature programmes and her own presentations.  

You can find out more about her coaching programmes here and about her speaking topics here.